lof professional

Conoce a LOF y conviértete en mayorista en tu país.

For beauty, self-esteem and well-being, LOF is a brand of professional products of the highest quality was born. Comparable to the best brands in the world with a Brazilian soul, sophisticated, contemporary and simple. With truth and sustainability as our main values, we believe in solid alliances with our partners and clients.

Our history begins with two renowned hairdressers, members of one of the most prestigious beauty salons in San Pablo, who felt the need to create a national product for hair that was as good as the imported products they use in their salon. These hairdressers joined a group of friends passionate about Brazil and together they created the company Neuf Cosmétique and the brand LOF Professional: "contemporary, sophisticated and simple at the same time". They were focused on offering high-performance products. A brand with purpose, which respects the environment, embraces social causes and is also concerned about the valuation of suppliers and customers.

Nacimos para fomentar el amor propio, porque, personas que se aman, ayudan a hacer del mundo un mejor lugar. Existimos para que cualquiera puede cuidar su cabello con productos de alta calidad. Creemos que el cuidado con su cuerpo, con su pelo, con sus semejantes y con el planeta hace todo más hermoso y saludable.

Facade of the shop lof


Developed for all types of hair, the Nutritive line delicately cares for the hair. Made with Panthenol, Amino Acids and Phyto Nutritive Complex, composed of blueberry, acerola and grape, promotes restorative and nourishing action leaving the hair healthy, silky and with natural shine. No salt (sodium chloride) and parabens.


Balanced cleaning for daily care.


Moisturizing and nourishing action.

Nutritive Booster

Ampolla semi linear self heated. Antioxidant, reduces frizz and controls volume.


The Repair line was developed to repair and treat damaged and damaged hair, gently caring for the hair while protecting and moisturizing. Made with Phyto Protective Complex with extract of cupazú, Mango and Maracuyá, Amino Acids, Rice Protein and Panthenol. Leaves hair silky and strong. The formula is free of salt (sodium chloride) and parabens.


Cleanses, moisturises and restores shine.


Antioxidant, repairing and moisturizing action.

nourishing booster

Mask that replenishes liquid lipids, cuticle sealant and anti-frizz action.

Products Step 1 & Step 2 reconstruction
Wavy Products


Developed for kinky hair, the Wavy line delicately cares for the hair shafts. Made with the synergy of Coconut and Jojoba oils and the Manteca of tucuma, shea and copazú, favors hydration and deep nutrition, anti-frizz action, leaving the streaks smooth, light and with movement.


Balanced cleaning for shaved hair.


Smooth, unravelled rhizos with movement.

Wavy booster

Nourished, moisturised, silky and radiantly shiny roots

Root activator

It activates, improves, shapes and helps to define the rhizomes.


The vegan Purifying line is not proven on animals and has a formula free of salt (sodium chloride), sulfates, silicones, dyes, vaseline, parabens and raw materials of animal origin. Made with panthenol and phyto floral extracts of ylang, cassis, lotus flower and jasmine. Provides a revitalizing and conditioning action, resulting in greater flexibility and shine restoration.


Cleanses, purifies, revitalises and reconditions.


Vegan Purifying Balm. Moisturizing and nutrition.

Purifying products
Products Chroma


Cream coloring line that covers white hair, does not fade color quickly, protects hair from drying out and does not irritate the hair, eyes and contact area. In addition to having 3 treatment assets that help protect and care for damaged hair.

Brand Chroma

Export Department

Contact Rejane Marchiori +55 17 3423 4449 Click here and talk to our team