Hi, I'm LOF. I am a brand created by professionals obsessed with making your hair even more beautiful. Long, short, brown, blonde, straight and wavy: for me, the ideal hair is the one that makes you feel good. My DNA contains much more than high-performance ingredients like the purest hydrolyzed keratin, state-of-the-art amino acids, and exclusive high-absorption oils. My DNA contains the essence of making you happy with your hair.