Hi, I'm LOF. I'm a brand created by professionals obsessed in making your hair even more beautiful. Long, short, brown, blond, straight and wavy: for me, the ideal hair is the one that makes you feel good. My DNA contains much more than high performance ingredients ingredients such as the purest hydrolyzed keratin, state-of-the-art amino acids and amino acids and exclusive high absorption oils. My DNA contains a essence to make you happy with your hair

Our story begins with two renowned hairdressers, partners of one one of the most prestigious salons in São Paulo, who felt the need to create a to create a national hair product that was as good as the products imported products that they use in their salon. These hairdressers joined a group of friends who were passionate about Brazil and together have created the company Neuf Cosmétique and the brand LOF Professional: contemporary, sophisticated and simple at the same time, focused on offering products products from high performance products. A brand with purpose, which respects the the environment environment, embraces social causes; and is still concerned with valuing suppliers and partners. And so, a new brand is born with 40 years of experience.